Insight: Competitor Analysis

Understand your prospective customers' options

A competitor analysis is a great first step towards truly differentiating your product and learning all about where the opportunities in your market lie.

How does the competition package and price their offer, who are they targeting, and how do they position and market themselves?

How much money have they raised, and who do they have in their core team?

Competitor Analysis

  • costCost: £1,999 or part/fully funded

All products and services have competition. Even before a ‘market’ formally exists for products, customers are already solving the problem for themselves – even if the way they solve it can be hugely improved, made more efficient or reduced in price.

Our research team use leading resources like Frost & Sullivan reports to help you understand what your customers currently do and why, and how your brand can gain maximum traction by having better insights than the competition.


  • An initial one-to-one consultation with our Insight team
  • A competitor analysis report for your sector
  • A one-to-one follow-up consultation with our strategy advisors to unpick what this means for your business

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“We wanted to express our thanks to you and the team. The information you have provided is really very helpful – we liked the attention to detail, asking questions about our business idea that really challenge the way we think, keeping a very clear focus on a potential market, excellent data presented from research conducted in a very difficult market. This is a major step forward for us.”

Michael Piraner – co-founder, Kompassera

“Joseph was great to work with – professional, informed, friendly, knowledgeable and a great communicator. I found the whole process to be an interesting and useful exercise in understanding my product, the best ways to market it, and some great ideas on the side.”

Kevin Monnery – Director, Monnery Ltd

“We spoke to 27 HR directors that could have bought our product and we had insights from them, written down and audio… I realised that this was the most in-depth understanding of our market. Their guard was down, they were talking to an academic and telling us things that we never even thought of. It blew me away, and changed our approach to marketing.”

Mark Hla – co-founder, Thrivemap