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Creating and sustaining effective content

18 April, 2023 @ 10:30 am - 12:00 pm

Engaging and effective content is one of the most powerful marketing tools for your business, so are you doing it right?

This in-person workshop is aimed at business owners or their marketing assistants who want to increase the online visibility of their business through content creation. You will already have a website and at least one social media channel in operation for your company.

  • Do you often run out of things to blog or tweet about?
  • Not sure what type of content you should be creating?
  • Want to improve your website copy?
  • Not sure how producing good content can help your business?

In this workshop, Rachael Dines, founder of Shake It Up Creative will show you why it’s important to create engaging content for your business and how to effectively communicate that content on your website and across social platforms.

We’ll also look at content creation and writing tips, useful resources and tools to help make the task a little easier.

What will I get out of it?

During this session, we’ll talk to you about how producing great content can help you market your business and gain more customers. Then if you bring some paper, we’ll work together so that you go away with:

  • A framework for creating relevant content
  • The beginnings of a content plan to help keep you organised and strategic
  • Great ideas for content items and formats, staying consistent and on brand
  • The know-how to re-purpose content effectively

About Rachael

Rachael has over 20 years marketing experience covering both in-house and agency-side roles across the three core business segments. She is skilled in digital and traditional marketing, PR, copywriting and search engine optimisation, often speaking at events and holding advisory roles on various funded and regional support programmes. She has also been the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing. Rachael has previously featured on BBC Radio Sussex and the LBC Radio Clive Bull Business Show.

This workshop is held at the Business & IP Centre (BIPC) on the upper floor at Jubilee Library Brighton. Please arrive 10-15 mins earlier so that we can start the session on time.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.


Increase your chances of business success

Business & IP Centre Sussex supports people to start, grow and protect their businesses in Sussex. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops, webinars and networking events.

What if I don’t live / have my business in Sussex?

Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network



What is your cancellation policy?

The majority of our events are free, but places are often limited – especially for in-person events, therefore please make sure you cancel your place, if you are unable to attend. You can cancel through your Eventbrite booking or emailing bipc@brighton-hove.co.uk.

Can I attend if I’m not a member of the library?

Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it’s free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

So glad you asked – we have a newsletter!

You can also follow us on Twitter, LinkedIn, Facebook and Instagram for the latest goings-on.


18 April, 2023
10:30 am - 12:00 pm


BIPC, Jubilee Library
Jubilee Street
Brighton, England BN1 1GE United Kingdom