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Mindlab International is an independent research consultancy specialising in the science of consumer decision-making. Since its establishment in 2000, Mindlab has been at the forefront of neuromarketing and consumer psychology, providing businesses with a deeper understanding of what truly drives purchasing behaviour.
Unlike traditional market research, which relies on self-reported opinions, Mindlab International utilises a range of proprietary, scalable, and scientifically validated online tools to measure subconscious thoughts and emotions. Their innovative approach helps clients uncover the hidden drivers behind consumer choices, revealing how emotions, cognitive biases, and non-conscious factors influence shopping decisions.
By combining cutting-edge neuroscience, behavioural psychology, and data analytics, Mindlab International delivers insights that go beyond surface-level responses, enabling brands to create more impactful marketing strategies. Their research methods have been used by global organisations across retail, advertising, branding, and product development, ensuring that businesses make informed decisions based on how consumers feel, not just what they say.
With a commitment to scientific accuracy, innovation, and commercial impact, Mindlab International offers one of the most effective and reliable market research solutions available today, empowering brands to connect with consumers in more meaningful and persuasive ways.