Financial community and sharedealing website Traders Own has launched a unique offering that neatly brings together the burgeoning crowdfunding sector and traditional online sharedealing market. Members can invest in early stage growth companies (billed as ‘Rising Stars’), and trade shares from a single dealing account.

Traders Own believes that the new platform represents something of a blueprint for the future of the crowdfunding industry. CEO Alan Green explains: “We have always viewed the crowdfunding process as a natural fit for the online dealing market. First time investors helping to fund a local ‘friends and family’ set-up invariably have their eyes opened to other investing possibilities – a Traders Own dealing account enables them to take that next step.”

Equally, experienced investors seeking a ten-bagger penny share or holding a portfolio of blue chip stocks can take a punt on a Rising Star company while logged into their dealing account. “Our new dealing account puts Traders Own firmly in both camps,” says Green.

Companies seeking funding can submit their business plan to the website using an intuitive four stage pitch process. After the due diligence and a review by the investment committee has been completed, the business idea is then promoted as a Rising Star company to the member audience. An early backlog of company pitch applications currently has Traders Own management burning the midnight oil to keep pace, a factor that can be attributed to an entrepreneurial Investment Committee that includes Sussex Innovation Centre Executive Director Mike Herd, and IT investor Damion Greef.

First launched in 2011, Traders Own also offers an excellent market data resource, and an active community of publishers and bloggers to engage the most demanding investor. Members can also opt to receive Rising Star investing opportunities and a digest of site content every weekday with the Traders Own Times newsletter.

Traders Own will offer a 1% commission to Centre members who submit crowdfunding requests by the end of April – to find out more, get in touch.

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