RaceNation Events, the event delivery arm of RaceNation has announced the acquisition of the ‘Rough Runner’ brand, online and physical assets.
Following devastating impacts of the COVID-19 pandemic, Rough Runner were moved into administration late in 2020 following a six-year string of over 60 successful events with more than 100,000 participants raising over £1.5 million for UK charities.
The move comes as the next phase of expansion for RaceNation Events, who launched in 2020 with the merger of Immortal Sport, the long running UK events company responsible for the Exmoor Triathlon Weekend, the Salisbury Half Marathon and Lemur Loop among other events.
The team at RaceNation Events has announced that the game show inspired obstacle course race, famous for its Travelator and Total Wipeout simulated challenges will continue to operate around UK sites under the same name and with the existing Rough Runner event format and fundraising ethos.
Despite recent government set-backs, there is hope that as restrictions ease, the first events can be scheduled in 2021, with new competitions to be announced over the coming months.
In the coming days and weeks, previous ‘Roughians’ will be contacted via email and via the Rough Runner social media channels to have their questions answered and to once again have the chance to compete on the obstacles.
Fans will also be offered a taste of the Rough Runner experience as RaceNation Events look to bring obstacle experiences to this year’s National Running Show South 17th-18th July, should it be allowed under new restrictions, with the inclusion of the famous Travelator.
Will Golder, CEO of RaceNation said: “After a tough period for the mass participation industry, we are delighted to not only be looking forward to the return of events, but to be expanding our RaceNation Events portfolio. Whilst the RaceNation group has no connection to the previous directors or business of Rough Runner, we are excited to have the opportunity to be able to breathe new life into this well-established brand and continue its six-year legacy but with new ideas and events in the near future too.”
RaceNation has already announced multiple campaigns to support the rebuild of the event sector so badly hit by the pandemic. At this year’s Running Show South 17th-18th July, any event organiser will be able to register and advertise their event for free at the first ever Event Village.
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For more information on RaceNation Events, please visit here.
For more information on Rough Runner, please visit here.
Race Nation design and deliver technology solutions for mass-participation sports events such as marathons, triathlons and bike rides.