Portia Cronje, CEO and founder of Beauty By Me, made her entrepreneurial debut during her time at the University of Sussex. In 2018, during her final year of university, Portia was one of the winners of the annual StartUp Sussex competition – a programme which encourages undergraduates with tangible business ideas to plan and present their idea with the aim of winning funding and support.

Beauty By Me, an online beauty booking platform for self-employed beauticians, has officially launched its crowdfunding campaign on Natwest’s Back Her Business platform in partnership with Crowdfunder. The campaign aims to raise £20,000 in the next 25 days to contribute to the professional development costs of the platform.

Beginning in early 2019, the self-taught coder singlehandedly developed the current site in just over eight months. However, the platform is yet to reach its full potential and requires the development of various features to be in the competitive position to help more beauticians. This campaign will enable the hiring of professional developers and coders to ensure the full completion of the platform, and for ongoing tech support.

The crowdfunding campaign features not only enticing rewards for pledges but also a prize draw for entries which give supporters a chance to win an Apple 10.2” iPad, Beats headphones, a signed NFL Carolina Panthers jersey or a collection of beauty products.

“After a successful launch in Buckinghamshire, Bedfordshire, Hertfordshire and Northamptonshire, 2020 is calling for Beauty By Me to expand its reach to cater to more regions, but to do that I want to ensure that the user experience is as seamless as possible. The development of the website is integral to the trajectory of Beauty By Me, not only as a business but also as a community, and will help the brand to be acknowledged as a key player when it comes to supporting entrepreneurs who may not get the recognition they deserve within the beauty industry.” says Portia Cronje, Founder of Beauty By Me.

To support the Beauty By Me crowdfunding campaign click here.