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The 8 Steps to a Successful Social Media Strategy

13 July, 2023 @ 9:00 am - 10:00 am

Are you unsure how to start using social media for your business? This session will give you the confidence to get started.

In this online session, Kerry Watkins, founder of Social For Good, will talk you through the process to building an agile social media strategy for your business.

There are 8 essential elements to a strategy and Kerry will guide you through these with examples and practical exercises to start working on your own strategy.

This session will cover:

  • How to set measurable objectives
  • Building audience personas
  • Choosing appropriate networks
  • Mapping out your content pillars
  • Best practice for community management
  • How to measure success
  • Useful tools and software to help you manage social

About Kerry

Kerry is a social media specialist with 12 years experience in developing social media strategies for purpose-driven organisations. Her agency, Social For Good, specialises in social media strategy, paid social campaigns and designing social media training programmes.

Social has the power to reach more of those we want to support and offers opportunities to improve lives, make an impact and affect change. They believe in using social ethically and with integrity and to do good.

Kerry has spoken as a social media expert on the BBC, at conferences in the UK and international social media summits. She works closely with both Brighton University, consulting with Entrepreneurial students and graduates and at Sussex University as a communications advisor and mentor.

Find out more about Social For Good and connect with Kerry on LinkedIn.

This webinar will be held on Zoom. Once you’ve registered, you will receive the joining instructions in the Eventbrite reminder emails before the event.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.


Increase your chances of business success

Business & IP Centre Sussex supports people to start, grow and protect their businesses in Sussex. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops, webinars and networking events.

What if I don’t live / have my business in Sussex?

Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network



What is your cancellation policy?

The majority of our events are free, but places are often limited – especially for in-person events, therefore please make sure you cancel your place, if you are unable to attend. You can cancel through your Eventbrite booking or emailing bipc@brighton-hove.co.uk.

Can I attend if I’m not a member of the library?

Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it’s free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

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