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Knowledge Hub Croydon: Influencing Others and Winning the Pitch

7 February, 2023 @ 1:00 pm - 2:00 pm

Bulletproof, best-practice techniques on how to win the pitch, whatever you’re pitching for.

At this lunchtime learning session led by Executive Coach and Sales & Marketing Advisor Richard, you will learn bulletproof, best-practice techniques on how to win the pitch, whatever you’re pitching for.

When you’re delivering a pitch, you need to answer two questions: Why should anyone say yes to your proposal, and why should they buy from you? Answer these and you’re on the way to winning the business. This workshop will break down the psychology of the pitch and teach you precious skills across: positive influence, the politics of the pitch, open/closed questions and active listening.

Richard Lassiter works at Sussex Innovation as an Executive Coach and Sales and Marketing Advisor. Richard is the founder of RL Performance, a coaching and leadership consultancy which specialises in the digital, creative and tech sectors. He coaches at a number of places in the education sector including Warwick Business School, Cambridge Judge Business School, IE Business School, Audencia Business School, The Marketing Academy and The Centre for Entrepreneurs.

As well as his work in the education sector, Richard coaches clients at some of the world’s largest companies including Google, Facebook and Macquarie Bank. Richard is a highly experienced senior marketing professional and business leader with an extensive background of gaming, digital and telecoms in local, European and global roles.


7 February, 2023
1:00 pm - 2:00 pm


Sussex Innovation Croydon
12-16 Addiscombe Road
Croydon, England CR0 0XT United Kingdom