The session will cover:
Understanding your audience and the tools needed to find them
Learn how to create compelling customer personas
Understand how to position your brand as the solution to your customers’ problems
Learn how to serve content that not only resonates but also converts.
James Dempster is MD and co-founder of Fox&Bear, an award-winning marketing agency with many forward-thinking clients. Having worked in marketing for over a decade he is experienced in telling stories on behalf of his clients that illicit emotional responses to deliver the right message at the right time to the right person. When he’s not working, he enjoys spending time with his young family, being chair of governors at his sons’ school, coaching the mighty Shoreham FC u11s and u8s and reading copious amounts of historical fiction.
Fox&Bear brings together expertise in digital marketing, strategy, design, branding and analytics, to create cunning campaigns and deliver them fiercely. We are a full-service marketing agency, creating beautiful, bespoke brands and developing and executing integrated marketing strategies.
Knowledge Hub events are free knowledge-sharing sessions for Sussex Innovation members, Incubator Participants, and University of Sussex Students. If you are not currently a member of Sussex Innovation, you are welcome to join us for a taster session to see if you would like to join our community.