If you wanted to do some market research but did not know where to start, or were put off by the costs, this interactive workshop helps understand and practice some simple techniques.
The main focus of the session is on talking to people to get insights into your market, product or service:Who do you speak to; where and when do you do it; what do you talk about; and how do you conduct that conversation?
Part one: What is market research? (20 mins)
Part two: Methods (30 mins)
Part three: Case study practice session (20 Mins)
Break (5 mins)
Part four: Putting the plan into action (25 mins)
Part five: Finishing up (15 mins)
About the Trainer
Dr Jonathan Newman has been conducting research into markets for almost two decades. His company Deep Research helps a range of companies and service providers understand more about the relationship between their service and their service users. In the past year he has worked with corporates like (TikTok, Amazon and Uber) to early start-ups like Zap or NGOs like Refugee Support Europe.
This event is taking place at BIPC Sussex, located on the first floor of Jubilee Library, Jubilee St, Brighton BN1 1GE
Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.
Increase your chances of business success
Business & IP Centre Sussex supports people to start, grow and protect their businesses in Sussex. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops, webinars and networking events.
What if I don’t live / have my business in Sussex?
Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network
What is your cancellation policy?
The majority of our events are free, but places are often limited – especially for in-person events, therefore please make sure you cancel your place, if you are unable to attend. You can cancel through your Eventbrite booking or emailing email@example.com.
Can I attend if I’m not a member of the library?
Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it’s free and will make accessing our databases, books and publications much easier.
How can I find out about any news & upcoming events?
So glad you asked – we have a newsletter!