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Asking smarter questions – how to be an agent of insight

15 February, 2023 @ 4:00 pm - 6:00 pm

£30.00 - £40.00

By the time children turn five, they’ve asked the question “Why?” 40,000 times, trying to establish how the world works. And yet first education and then employment squash this spirit of curiosity out of us, prizing answers much more highly than questions. Too often, people who ask questions are marginalised for being troublesome, unruly, or disruptive. As a result, the simple act of asking questions is routinely dismissed as being almost too trivial to contemplate.

It’s time this changed. In a world of information overload, the key to finding the data we need to spark innovations and unlock new markets is to ask smarter questions. In this dynamic and interactive early evening masterclass, acclaimed author and master data storyteller Sam Knowles will share his Six Universal Principles of Asking Smarter Questions. He’ll introduce you to the world’s best (and simplest) briefing template. And he’ll rekindle your spirit of enquiry, arm you with the tools you need to satisfy your thirst for knowledge, and – as Apple used to say – get you to ‘think different’.

This event will give you a chance to get up close and personal with one of the insightful, strategic, and motivating thinkers around. Come prepared to park your prejudices and preconceptions at the door. Immerse yourself in a topic to which you may not have paid much attention before. And come away with a sprinkling of magic dust from an expert at the top of their game that will have a very positive impact on your future thinking.

We’ll provide drinks and nibbles from 4:00 pm at Projects new event space, the Dome. The talk runs from 4:30-5:30, after which you can head off into the night or – if you’re as inspired as we believe you will be – stay for another drink, apply your fresh infusion of insider insights, and network with like-minded business leaders.

About the speaker

Sam Knowles is the Founder and Chief Data Storyteller of the award-winning consultancy Insight Agents. An accomplished speaker, trainer, and podcaster, Sam is the author of the ‘Using Data Better’ trilogy of books with Routledge: Narrative by Numbers, How To Be Insightful, and – most relevant for anyone interested in this session – 2022’s critically-acclaimed Asking Smarter Questions.


What’s the refund policy? Places are limited, and events are usually oversubscribed. Please give two working days’ notice via email for a refund* or you’ll be required to pay for your place in full.

*Eventbrite booking fees are non-refundable unless the event is cancelled or there are duplicate charges.

Can I attend if I am not a member of the Chamber? If you have never been a member of the Chamber you can book and join as a guest at two of our events (just one Chamber Breakfast). After this, you will need to join the Chamber to enjoy the benefits of membership. If you’d like to join the Chamber you can find out more on our website.

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15 February, 2023
4:00 pm - 6:00 pm
£30.00 - £40.00


Projects The Lanes
Nile Street
Brighton, England BN1 1HW United Kingdom