TiCL helps to develop and promote town and city centres and rejuvenate high streets via ‘town branded’ smartphone apps and linked online maps. Their service is designed to support the creation and growth of a network of integrated people with an interest in furthering the aims of their local area. The app is designed to ensure that any user can contribute easily and effectively to promote their own events and community groups, encouraging exploration and building interest in local businesses and groups of all sizes. Available from the App Store and Google Play as a free download, TiCL enables communication by anyone to anyone from within a 1. 2km radius. The service has three distinct advantages over the usual approach to building tourism apps:
– User Control TiCL gives every element of the town/city centre community complete control over the information they want to broadcast about themselves.
– Hyper Local TiCL pulls information from the immediate area wherever you are, inviting comments, contributions and photographs, and adding to the buzz around local events.
– Seamless Link to the Web TiCL simultaneously presents user-generated information across its app and web interface, making it the ideal tool for local authorities, town centre management, community groups, and anyone wanting to manage the promotion of information to local web and phone users alike.